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Industry Magazine

DESIGNING OF A BRANDED MAGAZINE

Print publications have a made a resurgence in media.  Publications like Cereal, or Hello Mister gently source inspiration from the role coffee table books play. They are strongly conceptual, contain a high production value, and have the feel of an art project in and of itself. Their appeal is to an audience that seeks niche market content, something more individualized and unique. Industry Magazine caters to this audience. The Fall 2014 Seattle Issue celebrates the multifaceted employees of the restaurant industry, with seven unique individuals whose artistic and unique skills extend beyond the service counter. 

ROLE

Concept, Art Direction, Layout, Typography

Industry Magazine is a 64-page creation of original content.  All copy was derived from interviews that I conducted and transcribed over the summer of 2014 with some of the hardest working folks I know in Seattle. The result is an intimate perspective into the lives of the people who serve who thrive in the culinary and creative arts. 

 COLLABORATOR

Working with photographer Nelle Clark, we scheduled 7 on location shoots. Nelle's passion and talent for food and editorial photography with small businesses made her a delightful collaborator. I provided art direction for each shoot. 

The Cover

Borrowing from the typeface Copperplate's vertical column-like strength, the Masthead serves as an introduction to the tone of the magazine. Cover imagery was selected from a shoot at Smith Pub, Rosie is posed with a straight ahead gaze, open arms, and seated on a banquette that is framed by photographs and paintings of which also seem to tell a hundred stories. 

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